My personal experience with social media has been on the user side, not the content/creative side. I am on Linked-in. My kids are on Facebook. I do have a lot of web site design and html e-mail marketing experience, and traditional marketing experience.
I hope to learn a lot !!!! I have a lot of ideas for content and target audience - but would like to figure out best platform; and then apply everything else I can learn at the workshop to build this thing!